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Traditional mail is still a measurable marketing asset in select consumer industries. Dawn created these postcard mailers as templates for Sola Salon Studios franchisees. 

The mailers were part of comprehensive digital marketing tool kit. Vibrant photography and poignant messaging engaged a critical audience segment: entrepreneurial stylists and beauty professionals.

Multimedia content development that moved the needle was essential for IaaS cloud provider HOSTING. The firm landed in a crowded marketplace after a merger with another provider. 

The tag line Dawn created, "Be on Solid Ground, Even in the Cloud," was widely adopted on owned, earned, and paid media. It became a brand beacon as the new brand was rolled out.   

Dawn developed a creative, strategic plan for financial services provider FiservISS to address an employee engagement deficit. At its core was a collaborative SharePoint intranet. An online weekly newsletter replaced an expensive print version for 1500 employees. 

The new platform fueled online collaboration, and increased employee engagement by 25%, according to surveys.

Service to others is a core value. Dawn is a member of Alpha Sigma Nu, one of the highest Jesuit honors bestowed at Regis University, for servant leadership. 

As a volunteer writer for the Denver Museum of Nature and Science, Dawn authored a variety of articles from Leonid meteors to NASA space missions for the museum's Member's Monthly magazine. 

A strategic tool in the marketing toolkit, blogs tell us the rest of the story.  This blog for Lake Oswego Schools Foundation sought to increase donations during an annual fundraiser. 

The story helped increase stakeholder awareness in Lake Oswego and the fundraiser reached its objectives.  

Storytellers who seek to engage in Architecture, Engineering and Construction (AEC) award submissions must create a delicate balancing act between the technical and human side of building's development. 

The industry awards earned during DOE/NREL's public relations campaign were the result of in-depth research and remarkable teamwork among six  stakeholder organizations.  

Before managing the PR campaign at Haselden for DOE's Research Support Facility, Dawn wrote web content during a company rebrand. Dawn also authored comprehensive RFP responses for multi-million dollar commercial building proposals.  

Extraordinary RFP responses for multimillion dollar projects require a sharp project management acumen, a talent for corralling extended teams, and a mind for analysis and research.

When the EVP at Fiserv ISS climbed Mt. Kilimanjaro, Dawn suggested he write an internal news story about his journey and consider the similarities between his climbing challenges and the challenges he faces in his day job. He shared a universal business message about psychology, training, budgeting, and teamwork. 

His story inspired a national ad campaign featuring actual employees performing their extracurricular hobbies. Headline:: "It's amazing what you can learn about business at 19,000 feet." 

A press release can still be strategic or tactical tool in your promotional arsenal when written well and placed wisely. Dawn is not a fan of corporate speak in press releases, especially cliché executive quotes. 

The question she likes to ask when composing a press release (or asking AI to help compose a press release) is, "Why should I care?"

This brochure highlights the architectural features that, literally, gave rise to a one-of-a-kind LEED Platinum, net zero energy office building for the U.S. Dept. of Energy at NREL. 

The leave-behind piece was part of Dawn's international award-winning public relations campaign. The campaign was a contract requirement on a performance-based project, and was officially graded 'superior' by the U.S. Department of Energy.  

Dawn's technical articles, thought leadership papers, landing pages and email nurture campaigns were targeted at data center administrators and CTOs. 

Many of Dawn's articles became gated assets on the website. One of her white papers, Designing the Next Generation Data Center, became a pillar piece of content used to create a myriad of short form content.

When the content team expanded and hundreds of marketing assets were being created at SolidFire, it was imperative to synchronize and standardize the messaging. 

A tone and voice guide was used as a reference tool for  brand alignment across product development, marketing, public relations and sales teams.