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Traditional mail continues to be a key marketing tactic  in select consumer industries. Dawn created  postcard mailers as templates for Sola Salon Studios franchisees. 

The mailers were part of comprehensive digital marketing tool kit. Vibrant photography and poignant messaging targeted a critical audience segment: Entrepreneurial stylists and beauty professionals.

Multimedia content development that moved the needle was essential for IaaS cloud provider HOSTING. The firm landed in a crowded marketplace after a merger and needed to build awareness.

The tag line Dawn created, "Be on Solid Ground, Even in the Cloud," was widely adopted on owned, earned, and paid media. It became a brand beacon as the new brand was rolled out.   

Dawn developed a creative, strategic plan for financial services provider Fiserv to address an employee engagement deficit. At its core was a collaborative SharePoint intranet. An online weekly newsletter for 1500 employees replaced an expensive, time consuming print version. 

The new platform fueled online collaboration, and increased employee engagement by 25%, according to surveys.

Service to others is a core value. Dawn is a member of Alpha Sigma Nu, one of the highest Jesuit honors bestowed at Regis University. 

As a volunteer writer for the Denver Museum of Nature and Science, Dawn authored a variety of articles from Leonid meteors to NASA space missions for the museum's Member's Monthly magazine. 

A strategic tool in the marketing toolkit, blogs tell us the rest of the story.  This blog for Lake Oswego Schools Foundation sought to increase donations during an annual fundraiser. 

The story helped increase stakeholder awareness in Lake Oswego and the fundraiser reached its objectives.  

Storytellers who seek to engage in Architecture, Engineering and Construction (AEC) award submissions must create a delicate balancing act between the technical and human side of the process. 

The plethora of industry awards earned during DOE/NREL's public relations campaign were the result of in-depth research and remarkable teamwork among six stakeholder organizations.  

Before managing the PR campaign at Haselden for DOE's Research Support Facility, Dawn wrote web content during a company rebrand. Dawn also authored comprehensive RFP responses for multi-million dollar commercial building proposals.  

Extraordinary RFP responses for multimillion dollar projects require a sharp project management acumen, a talent for corralling extended teams, and a mind for analysis and research.

When the EVP at Fiserv ISS climbed Mt. Kilimanjaro, Dawn suggested he write a story in the employee newsletter about his journey and consider the similarities between his climbing challenges and the challenges he faces in his day job. He shared an insightful business message about psychology, training, budgeting, and teamwork. 

His employee news story inspired a national ad campaign. It featured actual employees performing their extracurricular hobbies. "It's amazing what you can learn about business at 19,000 feet." 

A press release is still a strategic or tactical tool in your promotional arsenal when written well and placed wisely. Dawn is not a fan of corporate speak in press releases, especially cliché executive quotes. 

The question she likes to ask when composing a press release is, "Why should I care?"

This brochure highlights the architectural features that gave rise to a one-of-a-kind LEED Platinum, net zero energy office building for the U.S. Dept. of Energy at NREL. 

The leave-behind piece was part of Dawn's international award-winning public relations campaign. The PR campaign was a contract requirement on a performance-based project. 

The U.S. Department of Energy officially graded the campaign 'superior.' The success of the campaign contributed to Haselden Construction receiving a multi-million dollar performance bonus.  

Dawn's technical articles, thought leadership papers, landing pages and email nurture campaigns were written for an audience of data center administrators and Chief Technical Officers. 

Dawn's articles became gated assets on her client's website. One of her white papers, Designing the Next Generation Data Center, was a pillar piece of content used to create a myriad of short form content. 

When the content team expanded and hundreds of marketing assets were written at SolidFire, it was imperative to synchronize and standardize the messaging. 

A tone and voice guide was used as a reference tool for  brand alignment across product development, marketing, public relations and sales teams. 

Tone, syntax, grammar, use of terms should be consistent. One clear voice always resonates higher.